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Lotus info:

Case Study :Food retail

Place: Xi’An,China

Number of stores:78

Number of empolyees:12865

Average of Turnover:US$1587 million

Average of Number of ESLS: 20000PCS


1. Problem:

LOTUS is one famous retail in China, Thailand and Southeast Asia. Many customers today ,are acutely time and promotion-sensitive, they don’t want to lose unnecessary time shopping in stores and are continuously searching for the best offers. For them, the best ,most enjoyable shopping experience is one that is efficient and streamlined.

LOTUS came to us one year ago ,searching for ideas to modernize the shopping experience in their stores, say LOFEE ESL solution in LOFEE.

2. Implementation:

Implementation Enhancing the store’s shopping experience.

With this is mind, for LOTUS’s Xi’An hypermarket,LOFEE developed a retail solution with LOTUS’s Xi’An hypermarket, Mobile Shopping andLOFEEFull Color SmartTAG Electronic Shelf Labels.

“LOFEE delivered a solution enabling LOTUS to interact with their customers through their smartphones and the ESLs.”

allows customers to create ‘shopping lists’ and search for products – meaning they can prepare their basket before they even arrive at the store. The App also generates recipe ideas, and, when a recipe is selected by the shopper, highlights and suggests which other products are required. The solution also includes geolocalisation – once inside the store, it helps customers find any product, and optimises their shopping route through indoor navigation.

can also have more interaction with product price management, promotional prices, in-store promotions, etc. byLOFEEFull color ESL.

3. Solution:

Solution Exact pricing and precise geolocalisation withLOFEEFull color ESL labels

The store has been equipped throughout withLOFEE Full color  ESLs .Not only do these bring with them all the benefits of ESLs – centralized price automation- but the QR code mean that customers can access more information about a product – ingredients, pictures, data and more – simply by putting their QR code smartphone next to the shelf label.

The ESL labels are all linked to the product database and thus the Mobile App, ensuring that there are no price discrepancies and that in-store location is even more accurate – the price a customer sees on the App is the same price that they pay at the counter, and the product is exactly where the App says it will be.

4. Result:

Result The benefits of ecommerce for physical stores

For LOTUS, LOFEE’s solutions enable a better understanding of customers’ behaviour in-store, while the improved customer experience adds fluidity to the shopping experience to ensure they will return again.

 “For LOTUS, customer service is paramount – they are a retailer that understands that innovative new technologies can enrich this experience, and, in so doing, boost customer loyalty. The solutionsLOFEE has developed make this store fully connected – and bring the ‘simple and efficient’ benefits of internet shopping, in-store.”


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